Promotion Of Tourism (Essay Sample)

Introduction

Tourism is the most significant consideration that every country must have to be proud of. This is the main pathway for every place in the world to become popular to other territories around the world. In this case, the tourism authority in every place around the world ensures that the promotional aspect of encouraging the society to become trustable from international areas become aggressive. This is to generate visitors from around the world who will be trying to explore the best attractions in the area. Tourism is important because it highlights the most important places of a country or a place that provides a new destination for local and international residents. In this way, it provides a promising advantage for the place to become dominant.

Promotion of tourism is an important adherent for a community to increase the visibility of the country or destination to foreign tourists. The goal of the promotion of tourism is to increase the number of visitors from both local and international destinations. Tourism campaign is a promising factor for a certain country or a territory to ensure that it can generate a sustainable environment to engage in a competitive socio-economic development. Whenever there are tourists, this means that it can generate a more sustainable way to the economic structure of the area. The growth of tourism can be generated through the use of mass media campaign that attempts to attract more visitors who want to explore the place that makes a memorable activity in their area. Examples are the use of television network promotion, social media promotion, and print ads that showcase a new tourist destination that is waiting for visitors to explore.

Tourism is more effective when there are gateways that are established by the local government unit. This is because having a portal of entry provides an entrance point for the visitors to land. These are airports, seaports, and land transportation terminals to welcome incoming tourists from various places around the world to have the chance on visiting the area to start exploring different places around the world. If the area can accommodate at least more than 50 million tourist arrivals in each airport, it would be easier for travelers to arrive anytime. The government should have an allocated fund to continuously bombard its advertisements through social media and other mass media applications. Creating banners, videos, photos, and promotional campaigns ensure that the tourism campaign becomes competitive and productive to international areas around the world.

The hospitality industry is the main beneficial entrants when there is a significant growth in the tourism arrivals to a particular area. These are the hotel conglomerates, shopping malls, and restaurant chains. Attracting logistics companies such as online passenger service application transport groups are important to ensure that tourists will have their own private drivers whenever they are going to travel around the area for leisure. Courier systems, money changer, and grocery shops that sprout like a mushroom in the area because these industries will take advantage of the growing tourism hub to that particular area. The presence of new businesses in the area can further generate tourists as they promote their products to international market places. As a result, the tourism hub becomes competitive for both businesses as well as beneficial for the tourists and local residents in the area for leisure activities (Butcher & Smith, 2010).

Reference

  • Butcher, J & Smith, P (2010). “‘Making a difference’: Volunteer tourism and development”. Tourism Recreation Research. 35: 27–36.
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