Importance of electronic media in communication
Communication is the passing of information by utilizing various media among them electronic media. Electronic media uses media such as television, radio, and internet enabled computers made possible by technology. Electronic media plays a crucial role promoting communication in the society through various ways.
First, electronic media contributes to the advancement of the business environment. Through the different media such as emails, fax and virtual team rooms that are efficient, employees within a company can collaborate and pass i nformation regarding projects in an economically and time-saving manner, even when situated in different parts of the world. Furthermore, through these media, employees can exchange ideas in various forums further promoting their work. Additionally, through the internet, stakeholders and business managers can conduct meetings via videos with other individuals all over the world.
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Secondly, electronic media promotes marketing for businesses by employing them as tools for communication. It helps the company to incorporate various media to communicate their products such as through internet, email, texts, and videos among others. Thus, the marketers create different ways of interacting with customers by custom making messages targeted at various intended recipients.
Thirdly, electronic media facilitates interactive communications. It does so by setting up an avenue for a two-way communication that helps businesses adopt a different way of conducting public relations. By using various electronic media, diverse groups of individuals all over the world can at the same time participate, exchange ideas and review different products or topics. Additionally, through these media, businesses can solicit help and sponsorship from the various organization and institutions present in these media swiftly by engaged them in these discussions.
Fourthly, electronic media such as television and radios enables individuals to get news and information concerning the whole world. Various news channels and radio stations broadcast hourly news or live proceedings and events that inform people instantly when situations occur. Moreover, the media promote communication through entertainment. Through televisions, people can watch movies, programs, documentaries, music videos and sports that not only entertain them but also expand their knowledge about various cultures, wildlife, and other nations.
Electronic media creates diversity in communication. Media such as the internet enables people to communicate with their friends, families, and colleagues in different parts of the world with ease through emails, social media, and video charts. In education, institutions utilize media in teaching through online class discussions, emails and videos to provide learning materials, hence, making distance and online learning possible for students around the globe to take place. In businesses, diversity emanates from the ability of companies to work in different parts of the country or the world through the utilization of different communication tools. Thus, they benefit from global knowledge and expertise, manageable through electronic media.
Electronic media empowers the citizens to participate and influence their politics. It does so by first, giving them access and influence on their political systems by enabling them to communicate their issues and concerns to their elected leaders. Also, it allows them to voice their views on various laws, push agendas and campaigns that bring about change. Through electronic media, the citizens can maintain democracy. Since not all people can afford or access print media, media such as television and radios provide information to all individuals whether illiterate or literate, keeping them up to date with the situations in their country. The internet helps the citizens to share and receive large amounts of information with ease, increasing their knowledge and participation in their political environment.
In conclusion, electronic media is crucial in communication by people and societies worldwide, as it educates, informs and enables their participation in various perspectives. Utilizing these media makes communication easy, brings the whole world together and helps the world garner numerous benefits.