How to Write a Persuasive Speech (+Video)

A persuasive speech is a form of speech that is designed to influence the listeners to change their viewpoints or to take particular actions. Unlike the informative speech, a persuasive speech is not designed to pass information to the audience. However, in modern times, the rise of intellectuals has necessitated presence of relevant information in the speeches to convince the audience.


How to Write a Persuasive Speech?

To write a persuasive speech, the writer needs to have a clear perspective of the subjects. Being informed and knowledgeable may be an aspect of having a positive perception of the audience. In addition, knowledge of existing points of view is important. The main objective of the speech is to change these points. Therefore, when writing a persuasive speech, it is important for the writer to note the important views that the audience holds against the proposed point of view. The intention of the persuasive speech, unlike the informative speech, is to change these points of view. After noting the important points that threaten the ability of the speaker to persuade, it is important for the speaker to discredit them, show them in a new perspective of synchronize them with the  new ideas as proposed in the speech. In this way, the speaker can change the minds of the audience and ‘persuade’ them that the point of view proposed in the speech is better than any pre-existing points.

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How to Write a Persuasive Speech

It is also important to research the audience before the speech. Some of their collective attributes such as age, gender, political orientation and social-economic status may be very important in choosing the nature of language and strategies to use when delivering the speech. After noting all the important points, the writer needs to pay attention to the introduction of the speech. A first impression is very important in a persuasive speech. Therefore, the conclusion must be as compelling and interesting as possible to hook the audience for the speech.

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