Coke vs. Pepsi
Coca-Cola and Pepsi are the most recognizable soft drink in the US; the two brands have been rivals for a long time in the soft drink market. Both brands were created in the 18th century; a pharmacist invented Coke in Atlanta in 1886 while a pharmacist in North Carolina created Pepsi in 1898. Over the years, Coke and Pepsi have expanded their market to include a variety of beverages and apparels giving them an equal share in the market. Both brands have a longstanding reputation for being the global and social industry leader. However, Coke remains a strong brand as it holds the award of the best soda drink worldwide.
Even though both brands make billion dollars in profit each year, Coke still beats Pepsi in sales. Its market techniques combined with its emotional branding are the main reasons why everyone seems to be addicted to coke. Coca-cola is the most popular soft drink because coke is an appetizing and a thirst quenching bubbly drink that many people have enjoyed for years. Coca-Cola has more flavors as compared to Pepsi. Some of its flavors include diet coke, cherry coke, coke zero, diet caffeine free coke and other brands like Sprite. Dr. Pepper invented coke with 23 flavors more than any other soda drink.
Most people prefer coke because it is healthier as compared to Pepsi, which contain more sugar. Coke earns better profits than Pepsi because of its unique marketing strategies. Most people chose Coke compared to Pepsi because Coke marketing strategy is fair as it targets all generations and people of all ages. Pepsi targets the younger generation. Its emotional branding is the main attraction in all Coke advertisements, images of a cheerful Santa Claus, adorable polar bear and the sandy beaches makes people want to try it the drink .Coke advertising focus on strengthening its brand, the advertisements are more of a shared experience reminding us of friendship and family.
Studies prove that the type of images used in Coke advertisements makes people more attracted to coke product because they tend to be persuasive. More people buy their products it is visible. Coke is visible in many social events like sports and television shows because the company marketing strategy is unique, this allows them to sell more products and be more visible. Even though some people believe that Coke tastes better other, say that there is no difference in the taste, the difference is how they market their product. Seeing pictures of Brittany on the beach and drinking coke gives the audience a feeling of happiness that is a timeless feeling that appeals to all ages.
It is not surprising that Coke has won several awards, including the best interactive product and the best soft drink. Coke has also won the battle of the brands a competition where big brands like Nike, Adidas, and Nintendo participated; this means that the coke products are outstanding. Coke products are quick to adapt to the market trends compared to Pepsi, coke has changed the shape of their bottles because they wanted to give its consumers something new as Pepsi still uses the same old bottles.
Coke is a reputable brand because it satisfies the taste of everyone putting a smile on their faces; this makes it a strong brand globally compared its rival Pepsi. The emotional branding combined with its unique marketing strategy and its availability makes everyone love coke. Coke has flavors makes the product likable, and with decades of creating a strong brand, Coke has become unbeatable in the soft drink market.